FIAT/IFTA World Conference 2026

NHK preserves more than 10 million items of program and news footage, and many older materials lack sufficient metadata due to past production practices. Missing metadata makes it difficult to locate footage, verify rights, and identify elements that may be perceived as problematic today. This is a challenge faced by archives worldwide. NHK’s primary solution to this issue is the MCG (Multi-use Contents Group) Reuse Advisors, a specialized team that ensures safe and responsible reuse of archival footage.
The MCG Reuse Advisors conduct detailed reuse risk management, including rights investigation, tracing original production staff when records are incomplete, and reviewing whether footage may cause misunderstanding or discomfort from a contemporary perspective. When the original material is unsuitable, they recommend safer alternatives. In 2025, the team handled more than 1,500 inquiries, demonstrating its essential role in supporting production teams and maintaining responsible editorial practice.
In addition to this core workflow, NHK has recently introduced AI Metadata-less Search, a tool that allows users to retrieve visually relevant shots by typing simple words such as “cat,” “grilling meat,” or “airplane.” While this AI system is not the main focus of our proposal, it increasingly supports the MCG and producers by improving discoverability—especially for metadata-poor footage—and helping teams find potential alternatives more efficiently.
Although the MCG Reuse Advisors remain the central decision-makers, the combination of expert human judgment and new technical tools contributes to a more reliable and efficient reuse process. This presentation will focus on NHK’s MCG framework, share case examples, and briefly introduce how emerging tools like AI search can complement, but not replace, expert evaluation. Together, these efforts illustrate a practical model for responsible reuse in diverse archival environments. 

This presentation will reflect on the full trajectory from data preparation to public launch, culminating in the go-live of the Treasury Chamber mid 2026. We will share initial user responses and usage patterns, examining whether they aligned with expectations formed during development or revealed unforeseen behaviors and needs. In doing so, we aim to provide insight into how large-scale data transformation, ethical decision-making, and real-world user engagement intersect in the creation of a cultural heritage platform.
2 years ago in Bucharest, Sound & Vision presented its preparations for the mass-scale publication of audiovisual collections, supported in part by the EU Copyright Directive and its provisions for making out-of-commerce works accessible online. At that stage, the focus lay primarily on large-scale data processing: analyzing metadata quality, streamlining rights information, and implementing workflows to support sustainable data management and clearance activities.
In the past years, this preparatory work evolved into a series of concrete decisions about how data should be transformed, enriched, and ultimately presented to end users. This included choices about metadata normalization, contextual enrichment, and the balance between completeness and usability in the user interface. Particular attention was paid to how archival data—often complex, inconsistent, or incomplete—could be made accessible and meaningful without oversimplifying its context.
Alongside these technical and design considerations, ethical questions played a role. Decisions had to be made about what material could and should be published online, how to handle sensitive or potentially problematic content, and how to responsibly represent historical records in a public-facing environment. These considerations influenced not only rights clearance workflows but also data presentation strategies and access conditions within the platform.
To support collaboration between Sound & Vision and its external development partner, user archetypes were used to align discussions around user needs and expectations. However, also a very driver of development remained the data itself: its structure, limitations, and potential for reuse.

Between 1976 and 1980, the Radio and Television Department (SRTV) of the now-defunct Embrafilme - the state-owned company active in film production and distribution between 1969 and 1990 - produced, with the aim of promoting local cinema, two weekly programs, Cinemateca and Coisas Nossas, broadcast on TV Educativa in Rio de Janeiro, as well as medium-length documentaries designed for television. Cinemateca featured reports on the vibrant film activity in the country, especially in Rio de Janeiro, bringing together testimonies from filmmakers, actors, researchers, technicians, and audiences, along with behind-the-scenes footage and festival coverage. Coisas Nossas, in turn, was dedicated to the full screening of short films, accompanied by presentations and discussions.
The collection preserved by the Centro Técnico Audiovisual (CTAv) consists of 63 complete programs on U-matic tapes, as originally broadcast on television, in addition to film materials and audio tapes, including approximately 620 raw and leftover materials, mostly original 16mm reversal film stock with magnetic sound. The collection, which includes more than 3500 items, is currently being organized and cataloged by the CTAv team in partnership with the Audiovisual Historiography Research Group at Universidade Federal de Juiz de Fora (UFJF). The project has also resulted in the production of a documentary, currently in the editing phase.
CTAv began the process of digitizing the film materials in 2011. The content, gradually made available for free on CTAv’s social media platforms, has been used by researchers as well as documentary filmmakers, re-signifying and critically reexamining images created decades ago, when the relationship between the State and cinema in Brazil was radically different from that of the 21st century.

TVN holds one of the most significant archives in Latin America, preserving the social, political, and cultural heritage of our country through audiovisual records of incalculable value. This archive represents an emblematic case of the destruction of a large part of its collection following the Military Coup in Chile on September 11, 1973. Over the years, it has been recovered and is recognized today for the preserved content that has largely allowed us to reclaim our history as a society and a nation during those years.


Television material (news and programs) kept in the TVN Audiovisual Archive and produced during the Popular Unity government (Salvador Allende) was ordered to be eliminated—including the footage of Pablo Neruda receiving the Nobel Prize in Literature in 1971. However, with a sense of historical protection, these materials were hidden for years until Chile returned to democracy. Their preservation was a risky method during years dominated by institutional violence and uncertainty. Today, we can feel proud and fulfilled in our duty as "guardians of history and memory," because this content has been a fundamental pillar for countless historical recovery programs. These programs have allowed us to recognize ourselves as Chileans, to know who we were and what our society was like before the Military Dictatorship—how cities, inhabitants, urban tribes, and music have changed.


During difficult times, one way to protect the archive content marked for elimination was to remove the cards from the manual catalog that detailed the material. We created minimal descriptions of images documenting protests against Augusto Pinochet’s dictatorial regime in the 1980s. The cataloging systems for this new material were insufficient, or their context had been lost. It was a slow and costly task, making it difficult to reconstruct the moments they were recorded. We had to conduct extensive research to re-catalog this material, searching through newspapers and frequently consulting the memory of journalists for accurate descriptions. It was only then—at a time when it was finally possible to speak of human rights, political violence, or detained-disappeared persons—that we truly grasped the importance of having preserved those images. This process was necessary to establish how events unfolded in accordance with history.
The digitization process of this Archive began in 2010 with a planned ingestion project tailored to our needs and our commitment to the social role of the archive, which is part of the Audiovisual Heritage of TVN, Chile's public television.
It is important to highlight the work of librarians and journalists in re-cataloging content from those dictatorial times, when language was tightly controlled, and beginning to use a new language that accurately described what the images showed regarding Human Rights, violence, repression, and detained-disappeared persons.
With the help of digitization, we have set the fundamental task of increasing data collection to improve user-centered planning for this archive. We continue to move forward with the ingestion of historical content, solving daily the challenges posed by such old materials and formats that are increasingly difficult to rescue, but which contain valuable content reflecting the lives of Chileans during a specific era.


The commitment the Archive assumes toward history and the collective memory of a country is remarkable: without archives, there is no memory, and when we speak of memory, we are speaking of preservation.


Our mission as the Archive of Chilean Public Television is to preserve the audiovisual heritage that belongs to all Chileans. It is within this mission that we have focused our work to fulfill the challenge and dream of making the content archived and preserved for over 55 years available to all of Chilean society.


Finally, I believe that a great "vision for the future" will mark our path as archivists, allowing us to fulfill our mission of preserving images as a reflection of our society's history, ensuring that through them, memory can reconstruct the life lived.

This presentation proposes a case study of data.ina.fr, a public platform developed by INA to unlock the potential of audiovisual archives by transforming them into long-term, interpretable data about media coverage in France. Rather than focusing on individual archive items or editorial reuse, data.ina.fr introduces a new paradigm: archives as a source of structured evidence that allows society to observe, compare, and understand media narratives over time. 
The platform analyses nearly two million hours of television and radio broadcasts from twenty French channels over a ten-year period (2015–2026). Through a set of interactive visualisations, it enables users to explore how current affairs are treated by media : which personalities dominate media attention, how territories are represented, how language evolves, and how gender balance in airtime varies across channels and years. This long-term, quantitative perspective put the spotlight on trends that are impossible to grasp through manual consultation of archives alone. 
data.ina.fr is grounded in two founding principles. First, to give meaning to archival collections beyond the archive object itself, by extracting indicators that allow comparison, verification, and contextualisation. Second, to create a tool for the objectivation of information over time, capable of supporting journalism, research, education, and public debate. In this sense, the project positions archives not only as heritage, but as a living public resource. 
This approach has made data.ina.fr a reference tool for professionals. Journalists from major national media regularly use the platform to support investigations, contextualise breaking news, and produce data-driven storytelling grounded in archival evidence. It is also integrated into journalism education, where it serves as a practical resource for teaching investigative methods based on quantitative analysis of media content. Beyond journalism, researchers in linguistics, political science, marketing, and public policy use the platform to analyse media representations and agenda-setting dynamics. 
Internally, data.ina.fr has transformed INA’s own editorial practices. Journalists rely on it to investigate issues such as gender-based violence, foreign interference campaigns, disinformation strategies, or media concentration. Monthly publications such as the data.ina.fr News Barometer provide recurring indicators on parity, territorial coverage, and dominant narratives, reinforcing INA’s role as a trusted public media actor capable of objectifying the media treatment of current affairs.