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Friday, October 9
 

9:30am GMT-03

From an archive to a media brand: scaling access to collections
Friday October 9, 2026 9:30am - 10:00am GMT-03
Audiovisual materials are experienced through screens and speakers and in the 21st century these can be found in every home, class room and pocket, providing an opportunity to massively expand access to the audiovisual collections. For the past three years, the National Film and Sound Archive of Australia (NFSA) has been renewing its approach to collection sharing and contextualisation across key external channels including YouTube, Facebook and Instagram. In March 2026, NFSA released an entirely new website designed as an online audiovisual museum. It provides access to 5,500 items from the collection, with more to be added regularly, along with curatorial notes and longer form journalism exploring the stories behind the clips. Designed to be appealing to the broadest possible audiences, the website is a resource of Australian history, of the diversity and impact of audiovisual forms, and offers a fun way to relive pop culture memories. 


NFSA is Australia's national audiovisual collection. Collecting began in 1935 making it one of the longest established public collections in the world. Over the decades, collecting strategies have changed and adapted in response to technological and cultural shifts. Today, the collection includes almost 700,000 individual works that span all formats from celluloid to interactive digital, and from factual and news recordings to games, music, broadcast, sports, social media and advertising. With such a broad scope, the collection offers potential to all Australians for inspiration, learning, research and enjoyment.


This paper will show how NFSA developed its multi-channel content distribution strategy, from staffing structures to market research driven insights, rights management, audience development and platform build, and will provide a snapshot of user responses six months from the launch of the website.
Speakers
avatar for Patrick McIntyre

Patrick McIntyre

CEO, National Film and Sound Archive of Australia
Patrick McIntyre is the CEO of the National Film and Sound Archive of Australia. His career spans three decades in arts and cultural management in Australia including previous roles as Executive Director of Sydney Theatre Company, Associate Executive Director of The Australian Ballet... Read More →
Friday October 9, 2026 9:30am - 10:00am GMT-03
Oscarito Theater

9:30am GMT-03

The Audiovisual Archive and Its Commitment to the Memory of Peoples
Friday October 9, 2026 9:30am - 10:00am GMT-03
[Simultaneous translation SPA-ENG will be available]

​​​​TVN holds one of the most significant archives in Latin America, preserving the social, political, and cultural heritage of our country through audiovisual records of incalculable value. This archive represents an emblematic case of the destruction of a large part of its collection following the Military Coup in Chile on September 11, 1973. Over the years, it has been recovered and is recognized today for the preserved content that has largely allowed us to reclaim our history as a society and a nation during those years.


Television material (news and programs) kept in the TVN Audiovisual Archive and produced during the Popular Unity government (Salvador Allende) was ordered to be eliminated—including the footage of Pablo Neruda receiving the Nobel Prize in Literature in 1971. However, with a sense of historical protection, these materials were hidden for years until Chile returned to democracy. Their preservation was a risky method during years dominated by institutional violence and uncertainty. Today, we can feel proud and fulfilled in our duty as "guardians of history and memory," because this content has been a fundamental pillar for countless historical recovery programs. These programs have allowed us to recognize ourselves as Chileans, to know who we were and what our society was like before the Military Dictatorship—how cities, inhabitants, urban tribes, and music have changed.


During difficult times, one way to protect the archive content marked for elimination was to remove the cards from the manual catalog that detailed the material. We created minimal descriptions of images documenting protests against Augusto Pinochet’s dictatorial regime in the 1980s. The cataloging systems for this new material were insufficient, or their context had been lost. It was a slow and costly task, making it difficult to reconstruct the moments they were recorded. We had to conduct extensive research to re-catalog this material, searching through newspapers and frequently consulting the memory of journalists for accurate descriptions. It was only then—at a time when it was finally possible to speak of human rights, political violence, or detained-disappeared persons—that we truly grasped the importance of having preserved those images. This process was necessary to establish how events unfolded in accordance with history.
The digitization process of this Archive began in 2010 with a planned ingestion project tailored to our needs and our commitment to the social role of the archive, which is part of the Audiovisual Heritage of TVN, Chile's public television.
It is important to highlight the work of librarians and journalists in re-cataloging content from those dictatorial times, when language was tightly controlled, and beginning to use a new language that accurately described what the images showed regarding Human Rights, violence, repression, and detained-disappeared persons.
With the help of digitization, we have set the fundamental task of increasing data collection to improve user-centered planning for this archive. We continue to move forward with the ingestion of historical content, solving daily the challenges posed by such old materials and formats that are increasingly difficult to rescue, but which contain valuable content reflecting the lives of Chileans during a specific era.


The commitment the Archive assumes toward history and the collective memory of a country is remarkable: without archives, there is no memory, and when we speak of memory, we are speaking of preservation.


Our mission as the Archive of Chilean Public Television is to preserve the audiovisual heritage that belongs to all Chileans. It is within this mission that we have focused our work to fulfill the challenge and dream of making the content archived and preserved for over 55 years available to all of Chilean society.


Finally, I believe that a great "vision for the future" will mark our path as archivists, allowing us to fulfill our mission of preserving images as a reflection of our society's history, ensuring that through them, memory can reconstruct the life lived.
Speakers
avatar for Amira Arratia Fernández

Amira Arratia Fernández

Head of Documentation Center, Televisión Nacional de Chile (TVN)
AMIRA ARRATIA, Head of the Chilean National Television Documentation Center, Librarian with a degree from the University of Chile, specializes in Audiovisual Archives. She has worked at the TVN Archive since its inception in 1973 and assumed its leadership position in 1976, a position... Read More →
Friday October 9, 2026 9:30am - 10:00am GMT-03
Grande Otelo Theater

10:00am GMT-03

When Archives Come Alive: Montage, Memory and Intergenerational Connection in Brazilian Broadcast Promotion
Friday October 9, 2026 10:00am - 10:30am GMT-03
In contemporary broadcast television, audiovisual archives have moved well beyond preservation and historical reference. When placed in the hands of editors and curators working within promotional content, they become powerful narrative tools capable of connecting audiences across generations through emotion, memory and cultural identity. This presentation offers a practice-based perspective on how archival footage can be reinterpreted through montage editing to create new narratives that resonate with contemporary audiences.


Drawing from case studies developed at TV Globo, Brazil's largest broadcast network, the presentation examines promotional campaigns that combined archival footage from multiple decades to generate emotional continuity between past and present. These include national campaigns such as the FIFA World Cup, the Olympic Games, Formula 1, the 70th anniversary of Brazilian telenovelas, and the 50th anniversary of Roberto Carlos' iconic year-end television special. Each of these events carries a strong intergenerational dimension, having been experienced by different audiences over time.


A central element of this process is the curatorial work that begins before the edit: navigating broadcast archives in search of emblematic gestures, movements and emotionally charged moments with the potential to resonate across time. Once identified, these fragments are joined through match cut montage, transforming disconnected historical scenes into a single, continuous flow in which past and present coexist.
The presentation argues that montage editing functions as a form of cultural mediation that activates archival memory and reinforces broadcast television as a living repository of collective experiences. Rooted in a Brazilian context, it contributes to broader global discussions in the field, showing how the creative reuse of archival footage can introduce younger generations to cultural moments they never witnessed firsthand and transforming the broadcast archive into a gateway for intergenerational discovery.
Speakers
avatar for Eduardo Calvet Corrêa

Eduardo Calvet Corrêa

Trailer Editor, TV Globo
Eduardo Calvet is a researcher in audiovisual narrative and holds a Master’s degree in Creative Media (PPGMC) from the Federal University of Rio de Janeiro (UFRJ). His academic practice centers on the relationship between editing, memory, and archival images as tools for constructing... Read More →
Friday October 9, 2026 10:00am - 10:30am GMT-03
Oscarito Theater

12:30pm GMT-03

Data.ina.fr : Unlocking the Value of Audiovisual Heritage through Data
Friday October 9, 2026 12:30pm - 1:00pm GMT-03
This presentation proposes a case study of data.ina.fr, a public platform developed by INA to unlock the potential of audiovisual archives by transforming them into long-term, interpretable data about media coverage in France. Rather than focusing on individual archive items or editorial reuse, data.ina.fr introduces a new paradigm: archives as a source of structured evidence that allows society to observe, compare, and understand media narratives over time. 
The platform analyses nearly two million hours of television and radio broadcasts from twenty French channels over a ten-year period (2015–2026). Through a set of interactive visualisations, it enables users to explore how current affairs are treated by media : which personalities dominate media attention, how territories are represented, how language evolves, and how gender balance in airtime varies across channels and years. This long-term, quantitative perspective put the spotlight on trends that are impossible to grasp through manual consultation of archives alone. 
data.ina.fr is grounded in two founding principles. First, to give meaning to archival collections beyond the archive object itself, by extracting indicators that allow comparison, verification, and contextualisation. Second, to create a tool for the objectivation of information over time, capable of supporting journalism, research, education, and public debate. In this sense, the project positions archives not only as heritage, but as a living public resource. 
This approach has made data.ina.fr a reference tool for professionals. Journalists from major national media regularly use the platform to support investigations, contextualise breaking news, and produce data-driven storytelling grounded in archival evidence. It is also integrated into journalism education, where it serves as a practical resource for teaching investigative methods based on quantitative analysis of media content. Beyond journalism, researchers in linguistics, political science, marketing, and public policy use the platform to analyse media representations and agenda-setting dynamics. 
Internally, data.ina.fr has transformed INA’s own editorial practices. Journalists rely on it to investigate issues such as gender-based violence, foreign interference campaigns, disinformation strategies, or media concentration. Monthly publications such as the data.ina.fr News Barometer provide recurring indicators on parity, territorial coverage, and dominant narratives, reinforcing INA’s role as a trusted public media actor capable of objectifying the media treatment of current affairs. 
Speakers
avatar for Juliette Cahin

Juliette Cahin

International affairs officer, Institut National de l'Audiovisuel
Juliette Cahin is a professional in the fields of culture, audiovisual media, and heritage, with over 10 years of experience in international cooperation. At the National Audiovisual Institute (INA), she is an international affairs officer, specializing in the management of complex... Read More →
Friday October 9, 2026 12:30pm - 1:00pm GMT-03
Oscarito Theater

2:00pm GMT-03

Reactivating Audiovisual Archives: Pedagogy, Montage and Women’s Histories at FGV CPDOC
Friday October 9, 2026 2:00pm - 2:30pm GMT-03
This presentation discusses the activation of audiovisual archives through pedagogical and creative practices developed in the Audiovisual Production Workshops at FGV CPDOC (Brazil), which completed ten years in 2024. The workshops are based on one of the largest collections of personal archives in Latin America and promote the production of short films using archival materials as both source and medium.
Since 2023, the workshops have been part of the project “New Perspectives on the Archive: Visuality, Circulation and Education in Women’s Archives” (FAPERJ/CNPq), focusing on women’s histories and the critical re-reading of archival collections. Through a practice-led approach, participants engage with archival documents not only as historical evidence but as material for reinterpretation, montage, and narrative construction.
The presentation examines selected films produced within this framework to explore how archival images are reactivated through editing processes that negotiate between institutional constraints, creative agency, and pedagogical goals. Particular attention is given to the tensions between technical, aesthetic, and ethical dimensions of archival reuse, including issues of visibility, silencing, metadata limitations, and representational bias.
By situating the classroom and the editing room as spaces of research, the paper argues that audiovisual practices can transform the archive from a site of preservation into a dynamic field of interpretation and circulation. In this context, montage becomes a critical operation that not only re-signifies images but also challenges dominant narratives, especially in relation to gender and the historical marginalization of women in archival systems.
The case study highlights how collaborative filmmaking processes can expand archival access, generate new forms of public engagement, and reposition audiovisual archives as active agents in the production of knowledge.
Speakers
avatar for Thais Continentino Blank

Thais Continentino Blank

Vice-Director and Associate Professor, School of Social Sciences, FGV CPDOC; Professor and Researcher, Graduate Program, Fundação Getulio Vargas CPDOC
Thais Continentino Blank holds a PhD in Communication and Culture from the Federal University of Rio de Janeiro and in Cultural and Social History of Art from Université Paris 1 Panthéon-Sorbonne (2015), as well as an MA in Communication and Culture (UFRJ, 2010) and a BA in Film... Read More →
Friday October 9, 2026 2:00pm - 2:30pm GMT-03
Lygia Fagundes Telles Room

2:30pm GMT-03

From Obsolescence to Digital: Large-Scale Betacam Digitization at Grupo Globo’s Archive
Friday October 9, 2026 2:30pm - 3:00pm GMT-03

The rapid obsolescence of analog media and playback equipment represents a critical risk to the preservation of audiovisual archives. This paper presents a large-scale digitization project of Betacam tapes, starting with an initial scope of 50,000 media items, developed as a strategy to mitigate this risk and enhance the value of the collection.
To meet these demands, the FlyPack solution (by company Meta Martis) was adopted, enabling greater efficiency in the digitization workflow, optimized resource usage, and quality control within a high-volume environment. The proposal addresses the technical and operational challenges involved in the mass conversion of analog content to digital formats.
As a result, the project is expected to enrich the archive and expand opportunities for access, use, and reuse of the content. Digitization also paves the way for the application of artificial intelligence, enabling new forms of analysis, organization, and value creation, while fostering future opportunities within the audiovisual ecosystem.
Speakers
avatar for Rafael Allam Dutra de Castro

Rafael Allam Dutra de Castro

Archive Specialist, Globo TV
Rafael Castro holds a degree in Archival Science and an MBA in Project Management, and has been working at Grupo Globo since 2010. Throughout his career, he has worked as an archivist with a focus on the storage, organization, and preservation of audiovisual content. He currently... Read More →
Friday October 9, 2026 2:30pm - 3:00pm GMT-03
Oscarito Theater

3:00pm GMT-03

The Researcher in Audiovisual: Preserving and Valuing Audiovisual Memory
Friday October 9, 2026 3:00pm - 3:30pm GMT-03
[This session will be in Portuguese. Simultaneous translation will not be available.]

PAVIC – Audiovisual, Iconography, and Content Researchers is a Nationwide, a nonprofit professional association in Brazil. We were established to raise awareness of and give proper recognition to the research professionals working in cultural, artistic, educational, and entertainment markets.

Founded in January 2022, PAVIC brings together 196 research professionals. As an association, one of our key missions is to promote and strengthen this professional field, as well as to drive improvement and efficiency in the production processes within the audiovisual and cultural sectors, which directly enhances the quality of the final products.

In the audiovisual field, research professionals preserve the memory of the entire production process for films, series, and soap operas. This includes details about the raw materials—such as images, sounds, or characters, which is especially vital when dealing with archival materials.

In ongoing collaboration with audiovisual archive institutions, researchers actively engage in processes of reuse, reinterpretation, and cultural mediation of media collections, helping to preserve and celebrate this important memory.
Speakers
avatar for Carol Gesser

Carol Gesser

PAVIC´s Financial Director, PAVIC
Carol Gesser is an audiovisual researcher, screenwriter, and executive producer, with experience in documentaries, factual content, and institutional projects. She holds a degree in Film from UFSC, a specialization in Creative Enterprise and City Management from UNC (Argentina), advanced... Read More →
avatar for Rita Marques

Rita Marques

PAVIC´s Executive Director, PAVIC
My professional journey was built at TV Globo, where I started as an intern and eventually became General Manager of the Documentation Center. I led the shift from a physical archive to a digital system and, together with the technology team, developed a real-time recording and archiving... Read More →
Friday October 9, 2026 3:00pm - 3:30pm GMT-03
Lygia Fagundes Telles Room
 
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