FIAT/IFTA World Conference 2026

In the high-pressure environment of major broadcasting, the demand for archival media is defined by speed, precision, and instant availability. At Globo, managing decades of rich audiovisual heritage across Journalism, Sports, and Entertainment requires a constant evolution of archival strategies. The Globo Mídia project represents the latest strategic leap in this journey, designed to amplify the reach and agility of our media ecosystem through advanced data structures.


The core of Globo Mídia lies in the implementation of ontologies that structure vast amounts of media data, providing a unified semantic language across the company. This framework provides the necessary context for AI-driven initiatives, ensuring that technology acts as a powerful ally in metadata extraction and information retrieval. By creating these intelligent connections, Globo Mídia ensures high-speed discovery and accuracy, even in the most demanding and time-sensitive production scenarios.


The ultimate goal of this technological advancement is to liberate the researcher’s eye. By using the Globo Mídia ecosystem to automate mechanical indexing and repetitive tagging, we empower our specialists to transcend labor-intensive tasks. This shift allows the human researcher to focus entirely on their role as a strategic content partner and curator, applying historical sensitivity and deep creative insight to the development of new products.


At Globo, we believe that technology should handle the scale and complexity of the data so that human intelligence can drive the storytelling. We will demonstrate how Globo Mídia bridges the gap between massive archival collections and high-demand production needs, ensuring that our historical assets are instantly accessible to fuel future creativity and narrative excellence.