FIAT/IFTA World Conference 2026

During the 2025 Club World Cup, Globo’s Archive department, in partnership with the Sports Editorial team, conducted a proof of concept (PoC) using Google Vision Warehouse to explore new possibilities for content discovery and usage in live production environments.
 
The initiative focused on evaluating how artificial intelligence can transform the way content is retrieved and utilized in sports journalism and live broadcasting.
 
By leveraging automated video processing, the solution was able to interpret specific contexts and situations within the footage. This enabled a shift from traditional keyword-based searches to a contextual approach, significantly expanding the scope of content discovery.
 
In practice, the Sports team gained the ability to access content through contextual queries—such as specific game situations, crowd behavior, or visual elements—even when this information had not been previously indexed in the metadata. This new model increased the speed of content retrieval, added depth to editorial coverage, and enabled the discovery of previously underutilized assets.
 
The PoC demonstrated the strategic potential of AI within the Archive, making content more accessible, reusable, and relevant across diverse editorial contexts.