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Wednesday, October 7
 

12:00pm GMT-03

Public and Private: what changes? A Dialogue between two brazilian cases of audiovisual preservation
Wednesday October 7, 2026 12:00pm - 12:30pm GMT-03
[Simultaneous translation POR-ENG will be available]

The objective of this presentation is to reflect upon the state of digital preservation in Brazil within both the public and private sectors. This analysis is conducted through two case studies: Empresa Brasil de Comunicação (EBC) and Rede Globo. This work summarizes research compiled for an academic article currently in its final stages of preparation.

Established in 2007, EBC represents the unification of what is estimated to be nine public communication outlets, including TV Brasil. In addition to the television archives produced by the station itself, EBC inherited collections from defunct educational broadcasters: TVE Maranhão, founded in 1969, TVE Rio de Janeiro, created in 1975, and TV Nacional de Brasília, which was inaugurated in 1960. Over its nearly twenty-year history, the company has sought to adapt to technological innovations in the preservation of and access to television archives. Since 2015, EBC has utilized a Media Asset Management (MAM) platform, which enables the digital archiving of raw footage and television programs, as well as the viewing, downloading, and keyword-based searching of assets. This system is gradually replacing the legacy IAcervo platform, which primarily recorded media formats and metadata such as cataloging details, synopses, and production dates. In line with this modernization, the Archives and Research Department implemented a digitization project in 2019 for U-matic (KA) media. These tapes contain some of TVE Rio’s most significant programming, such as Sem Censura, No Mundo da Bola, and Edição Nacional.

Rede Globo, Brazil’s largest broadcaster, was founded in 1965. Its documentation efforts began in 1974 in Rio de Janeiro, though the CEDOC (Documentation Center) department was not officially inaugurated until 1976. The collection is stored on a wide variety of media formats developed over the decades for audio and video storage, ranging from Quadruplex and U-matic tapes to contemporary LTO (Linear Tape-Open) technology. Content that was originally captured on magnetic tape is now captured digitally via binary code; however, this still necessitates storage solutions, whether physical media or virtual environments such as the cloud. Rede Globo has also undergone a significant evolution in its processes, progressing from paper-based cataloging stored in folders to sophisticated computerized systems. Initially, these systems were developed by in-house engineers; subsequently, the company entered into agreements with Dalet, and later Vizrt and DIVA, to outsource these services. Concurrent with this process is the digitization of analog media, generating digital assets that allow for a fully digital production workflow. This transition further facilitates the long-term conservation of original physical documents by reducing the need for repeated handling, as digital versions become the primary point of access. The purpose of this thirty-minute presentation is, therefore, to reflect on the Brazilian preservation landscape through a dialogue between these two distinct institutional experiences.
Speakers
avatar for Fernanda Borges Buarque de Hollanda

Fernanda Borges Buarque de Hollanda

Collection and Research Analyst, FGV - EBC
PhD and Master's degree holder in Cultural Heritage and Social Projects from the History, Politics and Cultural Heritage program at the Center for Research and Documentation of Contemporary History of Brazil (CPDOC), Getúlio Vargas Foundation (FGV). Specialist in Communication... Read More →
avatar for Daniela Pinheiro da Silva

Daniela Pinheiro da Silva

Phd Student, FGV
Daniela Pinheiro is a specialist in audiovisual archives. She worked as a researcher for the Globo Communication Group where, in addition to conducting research, she worked with curation and the insertion of documentary metadata. She holds a degree in Social Communication from the... Read More →
Wednesday October 7, 2026 12:00pm - 12:30pm GMT-03
Grande Otelo Theater

12:30pm GMT-03

Access and Dissemination of the Empresa Brasil de Comunicação Collection: Management Challenges
Wednesday October 7, 2026 12:30pm - 1:00pm GMT-03
[Simultaneous translation POR-ENG will be available]

A significant portion of the collection managed by Empresa Brasil de Comunicação (EBC), a federal public broadcasting company, was produced before the company was established. The state-owned company was created by Law No. 11,652 of April 7, 2008, and all assets previously managed by the Roquette Pinto Educational Communication Association (Acerp) and Radiobrás were transferred to EBC. Although the transfer of assets was provided for by law, this was not sufficient to avoid questions regarding the ownership of this collection. In addition to the legal aspects, the lack of existing documentation on the audiovisual and radio works created challenges for management, particularly regarding licensing, access, and distribution.

The growing interest among audiovisual professionals, teachers, researchers, and students in the content produced over the course of 100 years of Brazilian public broadcasting history calls for solutions to existing challenges and strategic decision-making to enable access to and dissemination of this collection.
Accordingly, the purpose of this presentation is to share the experience of the Archive and Research Management Department (GARPE)—which oversees EBC’s collection—in addressing these challenges and the measures being taken to find solutions that ensure broader access, dissemination, and licensing, not only for students and professionals in the audiovisual industry but for society as a whole.
Speakers
avatar for Maria da Conceição Carnevale

Maria da Conceição Carnevale

Collection and Research Manager at EBC, Empresa Brasil de Comunicação
Maria da Conceição Carnevale holds a Master’s in Communication and Information and is a specialist in Archival Planning (UFF) and Knowledge Management (CRIE). With over 20 years of experience, she has worked with prestigious institutions including the National Archives, Infoglobo... Read More →
Wednesday October 7, 2026 12:30pm - 1:00pm GMT-03
Grande Otelo Theater

3:00pm GMT-03

Contextual Search in Globo’s Archive: A Proof of Concept with Google Vision Warehouse at the 2025 Club World Cup
Wednesday October 7, 2026 3:00pm - 3:30pm GMT-03
[Simultaneous translation POR-ENG will be available]

During the 2025 Club World Cup, Globo’s Archive department, in partnership with the Sports Editorial team, conducted a proof of concept (PoC) using Google Vision Warehouse to explore new possibilities for content discovery and usage in live production environments.
 
The initiative focused on evaluating how artificial intelligence can transform the way content is retrieved and utilized in sports journalism and live broadcasting.
 
By leveraging automated video processing, the solution was able to interpret specific contexts and situations within the footage. This enabled a shift from traditional keyword-based searches to a contextual approach, significantly expanding the scope of content discovery.
 
In practice, the Sports team gained the ability to access content through contextual queries—such as specific game situations, crowd behavior, or visual elements—even when this information had not been previously indexed in the metadata. This new model increased the speed of content retrieval, added depth to editorial coverage, and enabled the discovery of previously underutilized assets.
 
The PoC demonstrated the strategic potential of AI within the Archive, making content more accessible, reusable, and relevant across diverse editorial contexts.

Speakers
avatar for Andre Boemer

Andre Boemer

Archive Coordinator, Globo
Professional with over 21 years of experience in television archives, working in the preservation, organization, and availability of content for production. Throughout his career, he has developed strong expertise in content lifecycle management, combining operational routines with... Read More →
avatar for Rafael Carnevale

Rafael Carnevale

Content Data Governance Specialist, Globo
Content Data Governance Specialist at Globo, with over a decade of experience focused on technical leadership and information architecture. He currently leads the Globo Mídia project and the development of the Globo Archive’s ontologies. He is recognized for driving content discovery... Read More →
Wednesday October 7, 2026 3:00pm - 3:30pm GMT-03
Grande Otelo Theater

4:00pm GMT-03

Counter-archive of Women: Mapping, Preservation, and Diffusion of Short Films from Brazil’s Military Dictatorship
Wednesday October 7, 2026 4:00pm - 5:00pm GMT-03
[Simultaneous translation POR-ENG will be available]

The panel proposes a reflection on preservation and access to films made by women in Brazil, focusing on short films. Nayla Guerra presents a survey of a filmography she compiled, comprising 222 short films directed by 121 women during the Brazilian military dictatorship, and analyzes the importance and challenges involved in recovering these works. Often regarded as a format of less cultural, social, and historical importance, short films tend to receive less attention and are frequently overlooked when decisions are made regarding preservation, restoration, and access initiatives. Many of these works are lost, damaged, or available only in analog formats, making access to shorts made by women during this period particularly difficult.
Next, Carolina Vergotti presents a study on the preservation of these 222 shorts, including the conditions of the films in the Cinemateca Brasileira’s collection, analyzed using the methodologies adopted by the institution. The diagnostic aims to demonstrate the gaps in the collection, the risks faced by some of these films, as well as possible paths for the preservation and access to these works for restoration, research, and diffusion.
Finally, Patrícia Machado introduces a recent initiative she has been leading for the digitization and expanded access to these works. She presents a platform created by her project that provides what she calls the “biographies of films”, making information about the production contexts of these films, how they circulated, which archives hold them, and their preservation conditions accessible. The project also involves digital preservation and access to films that remain forgotten or are undergoing deterioration.
By combining theoretical and practical perspectives, the panel aims to draw attention to the gaps in the representation of women within archival collections and to present possible actions for recovering these works and, consequently, the contributions of women to the history of cinema.
Speakers
avatar for Carolina Vergotti Ferrigno

Carolina Vergotti Ferrigno

Audiovisual preservation analyst at Cinemateca Brasileira, Cinemateca Brasileira
Born in São Paulo, Brazil, holds a BA in Photography from Centro Universitário Senac and a postgraduate degree in Museology from Fundação Escola de Sociologia e Política de São Paulo (FESPSP). Completed a professional internship at the Arquivo Municipal de Lisboa, participated... Read More →
avatar for Nayla Tavares Guerra

Nayla Tavares Guerra

Cultural producer at Cinemateca Brasileira, Cinemateca Brasileira
Nayla Guerra is a senior cultural producer at the Cinemateca Brasileira and a Master student in Economic History at the University of São Paulo, where she researches Palestinian militant cinema and its archives. She holds a postgraduate degree in Cultural Management from Senac (2025... Read More →
avatar for Patricia Furtado Mendes Machado

Patricia Furtado Mendes Machado

Professor at PUC-Rio, PUC-Rio
Patrícia Machado is the author of the book Cinema de Arquivo: Images and Memory of the Military Dictatorship(Sagarana, 2024). She is an Assistant Professor in the Graduate Program in Communication and the undergraduate program in Media Studies at PUC-Rio. She is a co-founder of REPIA... Read More →
Wednesday October 7, 2026 4:00pm - 5:00pm GMT-03
Grande Otelo Theater
 
Thursday, October 8
 

2:00pm GMT-03

The TV Educativa Collection at MIS CE: Audiovisual Preservation Practices in Ceará
Thursday October 8, 2026 2:00pm - 2:30pm GMT-03
[This session will be in Portuguese. Simultaneous translation will not be available.]

The Museum of Image and Sound of Ceará (MIS CE) was established with the mission of preserving and promoting the state’s audiovisual heritage. Today, its collection is estimated at around 160,000 items, including part of the archive of Educational Television (TVE). Founded in 1974, TVE was created to produce educational content for the Ceará State Secretariat of Culture and Education through a tele-education system.
When the museum was founded in 1980, part of the TVE collection was incorporated into its holdings. This material includes records, 16 mm film reels, and slides. As one of the earliest collections within MIS CE, it was affected over time by relocations and interruptions in preservation processes.
In 2022, the museum was reopened and expanded with a new annex building. This facility includes updated storage areas as well as preservation and digitization laboratories. With new technologies, such as a film scanner, the museum has significantly enhanced its ability to process and share its collections, particularly the TVE archive. A recent assessment helped identify losses that occurred during past relocations and determine how much of the collection still requires digitization.
During the digitization process, numerous materials of historical, cultural, and political significance to the state were identified. This collection reinforces the role of television archives in shaping identity, as it reveals transformations within communities and traces the development of regional social values.
In this context, the history of audiovisual production and television in Ceará - home to the third television station established in the region -, can now be revisited through previously inaccessible sources. It also opens new avenues for research into these materials, contributing to a broader understanding of television history in Brazil.
Speakers
avatar for David Felício Araújo

David Felício Araújo

Technician in preservation and digitization., Museum of Image and Sound of Ceará. MIS CE
Historian, specializing in teaching the history of Brazil and Ceará, and museology. Worked as a laboratory technician. Technician at MIS CE since 2022.
avatar for Luzia Gabriela Dantas de Lima Mendes

Luzia Gabriela Dantas de Lima Mendes

Technician in preservation and digitization., Museum of Image and Sound of Ceará. MIS CE
Specialist in Preservation, Conservation, and Restoration of Cultural Heritage (UCS) and Dissemination (FESPSP), and holds a Bachelor's degree in Library Science (UFC). Works as a Preservation and Digitization Specialist at the MIS-CE laboratories, handling the digitization of film... Read More →
avatar for Maria Eliene Magalhães Santos

Maria Eliene Magalhães Santos

Research Coordinator, Museum of Image and Sound of Ceará. MIS CE
Eliene Magalhães holds a Bachelor's degree in History – Teaching (UECE, 2007), a Specialization in History Teaching Methodology (UECE, 2009), and an Academic Master’s in History and Cultures (UECE, 2015) in a sandwich program with the Pontifical Catholic University of Rio Grande... Read More →
Thursday October 8, 2026 2:00pm - 2:30pm GMT-03
Oscarito Theater
 
Friday, October 9
 

3:00pm GMT-03

The Researcher in Audiovisual: Preserving and Valuing Audiovisual Memory
Friday October 9, 2026 3:00pm - 3:30pm GMT-03
[This session will be in Portuguese. Simultaneous translation will not be available.]

PAVIC – Audiovisual, Iconography, and Content Researchers is a Nationwide, a nonprofit professional association in Brazil. We were established to raise awareness of and give proper recognition to the research professionals working in cultural, artistic, educational, and entertainment markets.

Founded in January 2022, PAVIC brings together 196 research professionals. As an association, one of our key missions is to promote and strengthen this professional field, as well as to drive improvement and efficiency in the production processes within the audiovisual and cultural sectors, which directly enhances the quality of the final products.

In the audiovisual field, research professionals preserve the memory of the entire production process for films, series, and soap operas. This includes details about the raw materials—such as images, sounds, or characters, which is especially vital when dealing with archival materials.

In ongoing collaboration with audiovisual archive institutions, researchers actively engage in processes of reuse, reinterpretation, and cultural mediation of media collections, helping to preserve and celebrate this important memory.
Speakers
avatar for Carol Gesser

Carol Gesser

PAVIC´s Financial Director, PAVIC
Carol Gesser is an audiovisual researcher, screenwriter, and executive producer, with experience in documentaries, factual content, and institutional projects. She holds a degree in Film from UFSC, a specialization in Creative Enterprise and City Management from UNC (Argentina), advanced... Read More →
avatar for Rita Marques

Rita Marques

PAVIC´s Executive Director, PAVIC
My professional journey was built at TV Globo, where I started as an intern and eventually became General Manager of the Documentation Center. I led the shift from a physical archive to a digital system and, together with the technology team, developed a real-time recording and archiving... Read More →
Friday October 9, 2026 3:00pm - 3:30pm GMT-03
Lygia Fagundes Telles Room
 
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