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Subject: Technological Futures of Media Archives clear filter
Tuesday, October 6
 

4:30pm GMT-03

The Fiat IFTA Think Tank for Education in Future Skills and Consolidation of Shared Knowledge
Tuesday October 6, 2026 4:30pm - 6:00pm GMT-03
Sub-Title: Building Together the Future of The Profession


In response to rapid changes in the audiovisual archive and media profession, the FIAT/IFTA is working on the project of a Think Tank for education in future skills and consolidation of shared knowledge.
 
As a matter of fact, technological transformation, automation and digital workflows are reshaping roles, skills and professional identities, while some traditional knowledge - especially related to analogue and manual practices - is at risk of being lost.
 
The Think Tank missions are to:
  • Monitor global trends affecting the profession.
  • Anticipate skills gaps and emerging needs.
  • Act as a strategic observatory for professional evolution in audiovisual archives and related fields.
To carry out these missions, it should actively establish and strengthen alliances and partnerships, and ensure diversity of expertise, professional backgrounds and geographic representation through a dedicated governance. 
It will then launch its first activities, at the service of the professional community.
 
This Discussion panel aims to present and discuss emerging talking points and invite the audience to add to our story, through interactive polls.
 
It will bring together 4 participants (names to be confirmed):
  • A representative of the FIAT/IFTA
  • A representative of the training and education sector
  • A representative of a broadcast/film archive of the south american region
  • A representative of a regional archive holding TV, Radio and/or Film collections
If possible, we think that a plenary session would allow to highlight the need for ongoing education on all levels in archives, no matter the size and scope.
Speakers
avatar for Christine Braemer

Christine Braemer

Training Manager, INA - Institut National de l'Audiovisuel
Christine Braemer graduated with a master's degree in history, a postgraduate diploma in Publishing and Documentation, and a Higher Diploma in Educational Engineering. For ten years, she worked as an audiovisual documentalist at INA. She now works in the Training Department (INA Campus... Read More →
avatar for René Duursma

René Duursma

Coordinator Image & Sound, Curator, Groninger Archieven
René Duursma is Curator of Audiovisual Materials at the Groningen Archives since 2005. Leading a small team of six people and a group of volunteers, he is dedicated to the ongoing digitization and metadata management of the collection. Duursma is constantly involved in projects... Read More →
Tuesday October 6, 2026 4:30pm - 6:00pm GMT-03
Oscarito Room
 
Wednesday, October 7
 

11:30am GMT-03

The Human-Centric Archive: Scaling Intelligence through the Globo Mídia Project
Wednesday October 7, 2026 11:30am - 12:00pm GMT-03
In the high-pressure environment of major broadcasting, the demand for archival media is defined by speed, precision, and instant availability. At Globo, managing decades of rich audiovisual heritage across Journalism, Sports, and Entertainment requires a constant evolution of archival strategies. The Globo Mídia project represents the latest strategic leap in this journey, designed to amplify the reach and agility of our media ecosystem through advanced data structures.


The core of Globo Mídia lies in the implementation of ontologies that structure vast amounts of media data, providing a unified semantic language across the company. This framework provides the necessary context for AI-driven initiatives, ensuring that technology acts as a powerful ally in metadata extraction and information retrieval. By creating these intelligent connections, Globo Mídia ensures high-speed discovery and accuracy, even in the most demanding and time-sensitive production scenarios.


The ultimate goal of this technological advancement is to liberate the researcher’s eye. By using the Globo Mídia ecosystem to automate mechanical indexing and repetitive tagging, we empower our specialists to transcend labor-intensive tasks. This shift allows the human researcher to focus entirely on their role as a strategic content partner and curator, applying historical sensitivity and deep creative insight to the development of new products.


At Globo, we believe that technology should handle the scale and complexity of the data so that human intelligence can drive the storytelling. We will demonstrate how Globo Mídia bridges the gap between massive archival collections and high-demand production needs, ensuring that our historical assets are instantly accessible to fuel future creativity and narrative excellence.
Speakers
avatar for Rafael Carnevale

Rafael Carnevale

Content Data Governance Specialist, Globo
Content Data Governance Specialist at Globo, with over a decade of experience focused on technical leadership and information architecture. He currently leads the Globo Mídia project and the development of the Globo Archive’s ontologies. He is recognized for driving content discovery... Read More →
avatar for Carolina Pinho

Carolina Pinho

Senior Researcher, Globo
Senior Researcher at Globo since 2005, with over 20 years of expertise in end-to-end preservation of broadcast content—including journalism, sports, and entertainment—and optimizing media archives for high-demand production. Representing the Archive department, she leads the Globo... Read More →
Wednesday October 7, 2026 11:30am - 12:00pm GMT-03
Grande Otelo Room

11:30am GMT-03

Unearthed Archives: AI-mediated Cataloguing, Memory and Reuse of Early 20th-Century Film Footage
Wednesday October 7, 2026 11:30am - 12:00pm GMT-03
Early 20th-century archaeological expeditions produced a rich body of visual material: film footage, field photographs, lantern slides documenting landscapes, excavation methods and cultural contexts. Dispersed across museums, university libraries and national film archives, these film collections remain difficult to discover, cross-reference or integrate into contemporary research. This presentation reports on an ongoing project that applies AI techniques to support descriptive cataloguing and access in digitized early film archives.
The project centers on a corpus of records from institutions in Europe and North America. Using vision language models, it explores how AI-assisted workflows help integrate contextual metadata, including site, estimated date ranges, artefact types. The presentation goes through opportunities and challenges of existing models trained on modern visual conventions that differ from historical image quality, aesthetic and stylistic composition. It observes how black-and-white historical footage with inconsistent framing and labels requires domain-specific approaches, and which solutions can be envisaged to preserve the richness of early audiovisual information.
Beyond cataloguing, the presentation examines how automated archival description affects and transforms cultural memory. Text matches and visual similarity now allow researchers to reconstruct early film sequences across archives and curate thematic collections that reframe and reposition our understanding of historical events. The paper reflects critically on the digitization of early footage and its entanglements with automation: which screen memories can machines unlock?
By sharing epistemological reflections on early documentary film culture, this presentation aims to contribute to broader conversations in the FIAT/IFTA community about the responsible integration of AI into archival workflows and the renewed relevance of historical film collections as forms of cultural mediation.
Speakers
GT

Giulia Taurino

Research Scientist, Northeastern University / Getty Research Institute
Giulia Taurino, Ph.D. is a researcher, artist, and curator specialising in AI for the management and preservation of cultural heritage collections. Her research focuses on forms of content organisation in online repositories and digital archives, cultural implications of algorithmic technologies, and appl... Read More →
Wednesday October 7, 2026 11:30am - 12:00pm GMT-03
Lygia Grandflour Room

12:00pm GMT-03

Contextual Search in Globo’s Archive: A Proof of Concept with Google Vision Warehouse at the 2025 Club World Cup (Presentation in Portuguese)
Wednesday October 7, 2026 12:00pm - 12:30pm GMT-03

During the 2025 Club World Cup, Globo’s Archive department, in partnership with the Sports Editorial team, conducted a proof of concept (PoC) using Google Vision Warehouse to explore new possibilities for content discovery and usage in live production environments.
 
The initiative focused on evaluating how artificial intelligence can transform the way content is retrieved and utilized in sports journalism and live broadcasting.
 
By leveraging automated video processing, the solution was able to interpret specific contexts and situations within the footage. This enabled a shift from traditional keyword-based searches to a contextual approach, significantly expanding the scope of content discovery.
 
In practice, the Sports team gained the ability to access content through contextual queries—such as specific game situations, crowd behavior, or visual elements—even when this information had not been previously indexed in the metadata. This new model increased the speed of content retrieval, added depth to editorial coverage, and enabled the discovery of previously underutilized assets.
 
The PoC demonstrated the strategic potential of AI within the Archive, making content more accessible, reusable, and relevant across diverse editorial contexts.

Speakers
avatar for Andre Boemer

Andre Boemer

Archive Coordinator, Globo
Professional with over 21 years of experience in television archives, working in the preservation, organization, and availability of content for production. Throughout his career, he has developed strong expertise in content lifecycle management, combining operational routines with... Read More →
avatar for Rafael Carnevale

Rafael Carnevale

Content Data Governance Specialist, Globo
Content Data Governance Specialist at Globo, with over a decade of experience focused on technical leadership and information architecture. He currently leads the Globo Mídia project and the development of the Globo Archive’s ontologies. He is recognized for driving content discovery... Read More →
Wednesday October 7, 2026 12:00pm - 12:30pm GMT-03
Lygia Grandflour Room

12:30pm GMT-03

From Paper Notebooks to Contextual Intelligence: How Archival Necessity Led to a Broadcast Knowledge System
Wednesday October 7, 2026 12:30pm - 1:00pm GMT-03
This presentation reflects on how a practical archival task inside a Uruguayan television broadcaster evolved, over sixteen years, into a knowledge-driven system for managing, contextualising and reusing audiovisual memory.
The project began in 2010, when I was assigned the recovery of a historical television archive using only handwritten paper notebooks as the primary access tool. At the same time, much of the collection still existed on ageing analogue and early digital videotape formats (1-Inch Tape, U-Matic). To make the material accessible, I had to learn through experimentation how to clean, restore and digitise playback machines that were already several decades old.
Coming from a generation that experienced both analogue video culture and the first stages of digital editing, I combined broadcast operational knowledge with self-taught experimentation. Early attempts using Word documents and spreadsheets quickly proved insufficient for the speed and precision required in daily television production. This operational pressure led me to begin learning programming and databases in order to recreate the logic of the paper workflow in digital form: locating content quickly, identifying the correct tape, and later the precise timecode inside the material, find actors etc.
As newsroom demands increased, the system evolved continuously through real-world use, driven by requests from colleagues who relied on rapid access to historical footage. Even after the archive department was closed in 2020, the project continued independently, incorporating long-term preservation logic, production workflows, contextual metadata, artificial intelligence support and large-scale efficiency testing using a personal dataset of more than one million media assets collected over years of archival practice.
This case study explores how necessity, situated learning and broadcast reality can generate technological innovation from within archival work itself.
That's my story.
Speakers
avatar for Augusto Michelis Cafaro

Augusto Michelis Cafaro

Independent Audiovisual Archivist and Broadcast System Developer, Independent
Augusto Michelis Cafaro is a Uruguayan audiovisual archivist, broadcast workflow specialist and systems developer with over sixteen years of hands-on experience in television archives, production and media technology. Between 2010 and 2020, he was responsible for the recovery, digitisation... Read More →
Wednesday October 7, 2026 12:30pm - 1:00pm GMT-03
Lygia Grandflour Room
 
Thursday, October 8
 

2:00pm GMT-03

The Current Limits of AI in Film Restoration and How They May Be Surpassed
Thursday October 8, 2026 2:00pm - 2:30pm GMT-03
Artificial intelligence has rapidly become an important tool in contemporary film restoration. Machine learning systems now assist with chroma reconstruction, density balancing, spatial inference, defect detection, and reference-guided restoration. Despite these advances, current AI methods still encounter significant limitations when dealing with the physical and statistical characteristics of photochemical film and scanned archival materials. This presentation examines the principal technical boundaries of present-day AI restoration systems and identifies the research directions most likely to overcome them. The first major limitation is the loss of high-frequency information: many generative models operate in compressed latent representations that suppress stochastic micro-signal, producing over-smoothed textures and synthetic noise patterns. The second limitation is temporal consistency: motion picture restoration requires stable behaviour of fine detail across frames, yet current systems often produce flickering textures and motion-dependent smoothing. The third limitation concerns acquisition-specific signal characteristics: film stock response curves, dye fading behaviour, scanner optics, and laboratory processing artifacts vary enormously across archival materials. The presentation then examines emerging approaches that may address these limitations. Pixel-space diffusion offers improved microstructure reconstruction but at extreme computational cost. Wavelet-based diffusion frameworks reorganise image information into frequency bands while preserving spatial localisation. Grain transport - treating film grain not as noise to be removed but as a structured stochastic signal to be probabilistically preserved - represents a further frontier. Drawing on the presenter's ongoing experimental work in machine-learning-assisted film restoration, the presentation argues that the most promising path forward lies in hybrid workflows that combine machine learning inference, classical frequency-domain processing, stochastic grain modelling, and expert human supervision.
Speakers
avatar for Fabio Bedoya

Fabio Bedoya

Head of Restoration, Filmfinity
Fabio Bedoya is a film restoration technician and colorist specializing in digital preservation, color recovery, and machine learning assisted restoration workflows. His work focuses on developing practical and transparent tools for archival environments, with an emphasis on locally... Read More →
Thursday October 8, 2026 2:00pm - 2:30pm GMT-03
Lygia Grandflour Room
 
Friday, October 9
 

9:30am GMT-03

Reimagining Metadata: AI Driven Discovery and Documentation in the Olympic Archives
Friday October 9, 2026 9:30am - 10:00am GMT-03
The Images Sport AI Project is the second major phase of the IOC’s long‑term digital transformation of its archival ecosystem, following the successful migration from bespoke on‑premises systems to a cloud‑based, integrated architecture between 2021 and 2024. This foundation introduced seven interoperable platforms for preservation, access and analytics, and enabled the structured migration of more than 85,000 audiovisual assets and 928,000 photographs with full metadata. 
Launched in 2024 in alignment with the IOC AI Agenda, the Images Sport AI Project introduces state‑of‑the‑art artificial intelligence into both front‑end discovery and back‑end documentation workflows. Its dual objective is to enhance search capabilities in The Olympic Media Library (TOML) and accelerate metadata creation within the Media Asset Management system through automated tagging. 
Front‑end innovations include AI‑driven image and video similarity search, enabling users to retrieve visually related content that traditional text‑based descriptions cannot capture. A conversational search prototype extends this further by combining TOML metadata, multimodal search and IOC data, allowing natural‑language queries and richer discovery pathways. 
On the back end, automated tagging uses deep‑learning models are developed to generate sport‑specific vocabularies (actions, equipment, venues), general actions, logos, symbols and framing descriptors, while deliberately excluding athletes’ identities or emotions to ensure compliance with legal and ethical frameworks. Winter sports vocabularies form the basis for pilot deployments ahead of Milano Cortina 2026, with Summer sports following  for Dakar 2026 Youth Olympic Games and Los Angeles 2028 Olympic Games. 
The project directly addresses key questions about large‑scale infrastructure, automation, authority control and ethical metadata governance. It positions the IOC Archives as a global laboratory for innovation within Sport Archives, demonstrating how AI can strengthen discoverability, operational efficiency and long‑term stewardship across extensive heritage collections.
Speakers
avatar for Sabine Haller-Neumann

Sabine Haller-Neumann

Head of IOC Archives, Olympic Foundation for Culture and Heritage
Sabine Haller‑Neumann is Head of Archives at the Olympic Foundation for Culture and Heritage, where she oversees one of the world’s richest collections of Olympic photographs, moving images, sound archives and written records. With over eighteen years at the International Olympic... Read More →
Friday October 9, 2026 9:30am - 10:00am GMT-03
Grande Otelo Room

10:00am GMT-03

Development of an Archive Video Retrieval System Using CLIP and ANN Search on Keyframe Images
Friday October 9, 2026 10:00am - 10:30am GMT-03
This paper presents the development of a high-speed video search system based on image features for a large-scale video archive, NHK Archives, without relying on manually created metadata. Conventional video retrieval systems typically require extensive manual metadata annotation. In contrast, the proposed system extracts still images from video clips and computes their features using the CLIP model, enabling multimodal search with text or images to retrieve semantically related scenes.
To achieve practical response times over a massive dataset, the system employs approximate nearest neighbor (ANN) search. In addition, a prototype function was developed to automatically generate program structures by combining speech recognition and large language models (LLMs), improving the interpretability of search results by clearly indicating the corresponding programs and scenes.
The system adopts a hybrid architecture in which computationally intensive processes—such as clip extraction, CLIP feature computation, and speech recognition—are executed on-premise, while structure generation and search operations are performed in the cloud. This approach significantly enhances the accessibility of video content while reducing the cost of metadata creation for large-scale video archives.
Speakers
avatar for Tomoya Kusunoki

Tomoya Kusunoki

Media System Engineer, Japan Broadcasting Corporation
Tomoya Kusunoki is an engineer at Japan Broadcasting Corporation (NHK), working at the Engineering and System Solutions Center. My work focuses on broadcast systems, media workflows, and archive-related technologies and systems.
Friday October 9, 2026 10:00am - 10:30am GMT-03
Grande Otelo Room

10:30am GMT-03

5W-Driven Metadata Structures for Automated Cataloguing of Journalistic Stories: Challenges and Opportunities in EventOriented Metadata Architectures
Friday October 9, 2026 10:30am - 11:00am GMT-03
We present an initial methodological framework for representing events in the automated cataloguing of journalistic audiovisual content. Integrated into a broader research project on the automation of document analysis in newsrooms, this study examines how eventbased metadata can be effectively modelled using controlled vocabularies, without requiring structural modifications to existing MAM indexing
systems. The approach operationalizes the 5W model—adapted here as 4W + 1H—through lightweight, nonontological solutions suitable for legacy documentation environments.


The research draws on a corpus of more than 5,000 news items related to the 2024 DANA weather event in the Valencian Community. Using a representative sample, the study analyses three types of documentary elements—documents, segments, and stories—to identify common metadata patterns, assess their potential for reuse in cascading automated workflows, and determine the structural limits of storylevel aggregation in news production contexts.


The results reveal persistent issues such as overindexing, multisemantic fields, weak traceability, and inconsistent responses to the 5W framework. The study examines whether advanced semanticweb structures (ontologies, knowledge graphs) are necessary, or whether enhancing existing controlled vocabularies and refining metadata field architectures can provide sufficient robustness and operational value.


The findings underscore the need to improve metadata structures whose semantics depend both on their formal design and on their functional placement within the document record, as key factors for enhancing retrieval, consistency, and automation in audiovisual news cataloguing.
Speakers
avatar for Ferran Arago Puigventos

Ferran Arago Puigventos

Audiovisual Documentalist, CCMA-3Cat (former TV3. Catalonian Public Broadcaster)
Graduated in Contemporary History and in Information and Documentation Science, I have worked as an audiovisual archivist atthe Catalan public broadcaster CCMA3Cat for more than two decades. My experience includes documentary processing across the various areas of television production... Read More →
Friday October 9, 2026 10:30am - 11:00am GMT-03
Grande Otelo Room

11:30am GMT-03

Curator, Producer, and Connector: The New Role of the Archive Professional at Globo's TV
Friday October 9, 2026 11:30am - 12:00pm GMT-03

The Archive establishes itself as a living space for creation, innovation, and value generation. In a landscape driven by artificial intelligence, a new form of leadership emerges: the Archive professional who also acts as a content producer, strategic curator, and connector within the media ecosystem.
With the support of AI, knowledge that was once built exclusively through manual descriptions expands. Technologies begin to uncover relationships, contexts, and opportunities hidden within content. This professional understands the Archive as an integral part of the media production process.
All of this happens without losing what is essential: preserving valuable material, caring for raw footage, maintaining organization, and defining what should be kept as heritage and collective memory.
The future of the Archive does not break with its foundations—it amplifies them. And it positions this professional as a bridge between memory, technology, and the creation of new futures.

Speakers
avatar for Felipe Santos Silva

Felipe Santos Silva

Archive Coordinator, GLOBO TV
Felipe Santos is Archive Coordinator at Globo, based in Rio de Janeiro, Brazil. With over 16 years at the company, he began his career in 2010 as a Content Researcher for Globo and Globosat.
Throughout his professional journey, he has specialized in the management of archive professionals and large historical collections, leading teams responsible for preserving some of Brazil’s most significant television holdings. His work focuses on preservation, digitization, curatorship... Read More →
avatar for Nassira Brito Antonio Souza

Nassira Brito Antonio Souza

Archive Coordinator, GLOBO TV
Nassira Brito is a journalist with an MBA in People Management and a strong passion for people and archives, where she previously worked as a Researcher. Currently serving as Archive Coordinator at Grupo Globo, she brings together leadership, people management, and the preservation... Read More →
Friday October 9, 2026 11:30am - 12:00pm GMT-03
Oscarito Room

11:30am GMT-03

Preservation of 16mm films "Gugusse style"
Friday October 9, 2026 11:30am - 12:00pm GMT-03
Since 2023, the Caracol Television audiovisual archive has been working on the technical verification and digitization of its 16mm film collection. This includes more than 3,000 newsreels and program rushes that remained unseen or unrecognizable for generations of viewers for over 50 years.
In partnership with the Faculty of Arts at Javeriana University, we have been working on an unprecedented process: digitization using a Gugusse Roller, a "handmade" technique that has allowed us to uncover images of our country from the 1960s and 70s. With the support of visual arts students, we have begun a training program that encompasses all stages of working with this type of material: verification, preparation, digitization, digital preservation, and licensing for creative projects.


This presentation will not only describe the details of the process but will also highlight the use of open-source technology to overcome the lack of a scanner. In addition, we will reflect on the importance of creating pedagogical processes for creative uses of the archive in our context.
Speakers
avatar for Luisa Fernanda Ordóñez Ortegón

Luisa Fernanda Ordóñez Ortegón

Director of audiovisual archive, Caracol Televisión
Historian of the moving image and audiovisual archivist. She is currently the director of the audiovisual archive of Caracol Televisión. She holds an MA in Preservation and Presentation of the Moving Image from the University of Amsterdam, with additional training in best practices... Read More →
Friday October 9, 2026 11:30am - 12:00pm GMT-03
Lygia Grandflour Room

11:30am GMT-03

Beyond data supply: audiovisual archives as builders of Public AI
Friday October 9, 2026 11:30am - 12:30pm GMT-03
Artificial intelligence is rapidly becoming a primary interface to knowledge and culture. Audiovisual archives therefore cannot remain passive observers. They steward some of the richest records of public life: broadcast history, oral testimony, performance, news, memory and cultural expression. As AI systems increasingly mediate discovery, interpretation and reuse, archives face shared challenges around extraction, invisibility, misrepresentation, governance and reciprocity.
This panel frames these challenges through the concept of Public AI: an approach to AI that serves the public interest rather than purely commercial logics. For audiovisual heritage, this means three concrete things. First, public assets: archival data, metadata, tools and standards should remain as open, interoperable and reusable as possible, reducing dependence on closed platforms. Second, public purposes: AI should support access, interpretation, education, participation and creative reuse of audiovisual heritage, rather than merely mining archives as raw material. Third, public oversight: decisions about how archival content is used in AI, under what conditions, and with what safeguards, must remain subject to meaningful public accountability.
Together, these principles offer a practical alternative to extractive AI models. They position audiovisual archives not just as data providers, but as institutions that can shape more democratic and trustworthy AI futures.
In this panel, three speakers will explore how audiovisual archives can contribute to Public AI through data stewardship, contextualisation, standards, rights-aware access and collaborative governance. The discussion builds on the Alignment Assembly “Culture for AI” [1] and follow-up work linked to the Data Space for Cultural Heritage and the European Collaborative Cloud for Cultural Heritage.
Participants will gain concrete insights into how audiovisual archives can respond strategically to AI, including practical perspectives on metadata, rights, access, standards and collaboration that are directly relevant to the FIAT/IFTA community.
[1] https://www.dataspace-culturalheritage.eu/en/news/discover-our-new-publication-on-artificial-intelligence-and-the-data-space
Speakers
avatar for Johan Oomen

Johan Oomen

Head of Research, Netherlands Institute for Sound & Vision
Johan Oomen is Research Director at the Netherlands Institute for Sound & Vision and a researcher at Vrije Universiteit Amsterdam. With an academic background in Media Studies and Information Science, he has spent more than two decades working at the intersection of cultural heri... Read More →
Friday October 9, 2026 11:30am - 12:30pm GMT-03
Grande Otelo Room

12:30pm GMT-03

Governing Deepfakes from the Inside: Broadcasters as Upstream Actors in the Protection of Audiovisual Archives
Friday October 9, 2026 12:30pm - 1:00pm GMT-03
Audiovisual archives are sovereign infrastructures of cultural memory. They are not merely collections of content: they are the evidentiary foundation of public discourse, the raw material of historical knowledge, and a shared resource whose integrity is a condition of trust in media institutions. Generative AI and deepfakes can pose a structural threat to this integrity — not only by enabling the production of false content, but by corroding the epistemic status of archival material itself. A manipulated archive is no longer a reliable source; it is a liability.
This paper argues that broadcasters occupy a distinctive position in the governance of AI-generated deepfakes: neither as technology providers nor as distribution platforms, but as custodians of audiovisual heritage with editorial responsibility, reputational capital, and existing technical capacity. From this position, broadcasters can act as upstream governance actors — intervening at the point of content production rather than relying exclusively on downstream detection, fact-checking, or user-labelling. The central claim is that voluntary adoption of content-marking standards (watermarking, C2PA/IPTC metadata, provenance certification) by broadcasters constitutes a form of shared technological capacity that strengthens the infrastructure sovereignty of audiovisual archives.
The paper develops its argument through three moves. First, it situates broadcasters within a polycentric governance framework (drawing on Ansell et al., 2023 and Floridi et al., 2024, 2026), distinguishing this approach from the normative inflation critique: the effectiveness of broadcaster-led governance derives not from adding further voluntary principles to an already saturated landscape, but from the specificity of institutional incentives and the concreteness of available technical tools. Second, it analyses Article 50 of the EU AI Act and the draft Code of Practice on AI-generated content transparency (currently under finalisation) as a case study of how regulatory frameworks interact with — and depend upon — horizontal governance by media institutions. Third, it addresses the question of transferability: drawing on critical perspectives, the paper asks what conditions must be met for broadcaster-led marking standards to function as genuine shared capacity across diverse institutional and infrastructural contexts.The argument is grounded in a body of emerging literature on AI governance, media self-regulation, and archival provenance standards, and engages directly with initiatives such as the EBU's sovereign AI framework, and the guidelines developed by the Archival Producers Alliance. 
Speakers
avatar for Giovanni Marra

Giovanni Marra

Own law firm and co-founder INDEX Archive Studio, Avvocato Giovanni Marra - INDEX Archive Studio
Giovanni Marra is a lawyer, specialised in corporate law, media and intellectual property law, with a focus on artificial intelligence law. He holds teaching appointments in Media Law and Intellectual Property at the University of Udine and at Roma Tre – Tor Vergata University and... Read More →
Friday October 9, 2026 12:30pm - 1:00pm GMT-03
Grande Otelo Room

2:00pm GMT-03

Preserving Continuity Through Change: Lessons from a Large-Scale MAM Consolidation Project
Friday October 9, 2026 2:00pm - 2:30pm GMT-03
When Reuters News Agency acquired the commercial archive licensing operation Screenocean, it inherited two distinct media asset management (MAM) systems. Maintaining these parallel environments — each shaped by its own metadata schemes, cataloguing practices, and operational workflows — introduced growing risks to preservation, discoverability, rights management, and long‑term sustainability. 
The challenge was twofold: migrating a large, active audiovisual archive while preserving the integrity and context of its assets. This paper outlines the methodologies used to address this challenge, including metadata mapping, risk assessment, and workflow redesign. 
This presentation examines the unification of these MAM environments as a case study in preservation through migration. Although driven by technical necessity, the consolidation was equally an exercise in ensuring continuity of archival stewardship amid organisational and technological change. 
Beyond large-scale asset migration, the paper explores effective approaches to MAM consolidation, including metadata harmonisation, duplication management, and the preservation of contextual and rights information that give archival materials their meaning and value. 
The project offers a practical case study for archives facing merger, restructuring, or infrastructure renewal, highlighting key lessons related to preservation, access, and sustainability. 
Speakers
avatar for Alistair Blake

Alistair Blake

Senior Manager, Archive, Reuters News & Media
Alistair Blake currently heads the Archive Team at Reuters News Agency, where he leads archival research and archive operations, including large‑scale digitisation programmes. His expertise includes digital asset management, rights and licensing, metadata, and information manag... Read More →
Friday October 9, 2026 2:00pm - 2:30pm GMT-03
Grande Otelo Room
 
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